Advertising
is the function of the marketing strategy behind a service or
product. It has very defined aims. Thus, advertising, as we
see it, can never be anything less than a tightly-structured
operation to communicate directly to the consumer. Since advertising
must take into account the many psychological and emotional
aspects of the purchasing motivation, the presentation of any
product is vital. As you browse our website, you might as well
get a cuppa coffee to get ready with. |